Interview-led brand media · Kuala Lumpur

We turn founders into the most trusted face in their category.

0 founders on the record. 0 views earned. Zero ad spend. We sit Malaysia's most interesting leaders down, ask what everyone's actually thinking, and build them into a name their market trusts.

Watch the interviews Work with us

They agreed to the uncomfortable questions

A seat at the Chainbreaker table.

followers across platforms

views to date

main markets
Malaysia & Singapore

Kelvin TangFounder · Chainbreaker

Why I built Chainbreaker

I learned early that
being seen intentionally,
changes everything.

I spent most of my childhood in a wooden house in Penang, watching real hustle and real frustration over money.

Young as I was, I made a pledge: I'd find a way to break the chain. So the journey began. Washing dishes at 15, serving banquets at 16, selling property at 18, and stepping into an ad agency at 20.

That's where I saw the thing nobody tells you: being the best isn't enough, and being the best-known isn't either. You win when you're both.

Chainbreaker is how I fix that for founders. You've already done the work to be good. We make sure the market finally sees it, and trusts it.

Kelvin TangFounder, Chainbreaker

The real problem

Your brand sounds like a press release. And nobody trusts a press release.

You've got the logo, the scale, maybe forty people on the payroll — and not one face anyone would recognise. Customers don't build trust with logos. They build it with people. Until someone can put a human to your brand, you're just another name asking to be believed.

Work with us

Two paths, one outcome

Whichever one you are, we make you the name customers trust.

Founder-led & SMEs

You want to be the authority in your space.

But right now, your best story isn't shown online.

You're doing the work — the results, the reputation, the story. Nobody's seeing enough of it. We put you on camera and make you and your brand recognised in your category, before your competitors think to try.

A founder interview built around a real hook
Strategic questions that bring out the best side of the founder
A face the market starts to trust

Established & multinationals

You already know humanising your brand grows market share.

But right now you're a household name nobody feels close to.

You have the reach and the budget — and a brand that's gone quiet and corporate. We put your leadership back in front of people, restoring the trust that scale quietly erodes, without touching your guidelines.

Leadership interviews
On-brand, guideline-safe production
Built to reach the 22–35s who hold buying power

Don't just trust us

Listen to the people who've worked with us.

In their words

"It was very easy. I have to give you credit, you did a lot of homework — it's not that I came here and had to explain what my business is about. You already knew a lot of things about me."

Gavin Liew · Co-founder, The Makeover Guys

The first step

We don't take every brand.
We wanted to make sure all partnerships are efficient and intentional.

We work closely with a handful of founders and brands every quarter. If we don't think we can drive a real result for you, we'll tell you on the first call. We want to make sure we can drive real results for every brand partner.

Book a free 20-minute call. You'll walk away with a clear read on your brand's presence and what we'd do with it.

Apply to work with us

Last step

Tell us who you are. We'll set up the call.

No brief needed. Tell us about your brand and what you'd want to be known for — we'll come back to book the call.

Prefer direct?
WhatsApp · message us
Email · kelvintang@chainbreakeradvisory.com
Instagram · @chainbreakeracademy